Self-initiated · Editorial illustration

Kindness Day: Google Doodle Concept

An illustrated Google Doodle concept celebrating small, everyday acts of kindness.

Project details

ProjectSelf-initiated submission

RoleConcept · Illustration · Character design

ThemeKindness Day

FormatGoogle Doodle concept

Google Doodles have always had a special place in my illustrator brain. I love how one image can take something big (a person, an event, an idea) and turn it into a tiny visual story.

So I decided to make one and send it to Google.

I chose Kindness Day because kindness is something I take pretty seriously. I try to practice it every day, not through huge gestures, but through all the small ways we can make someone else’s day a little easier.

Why kindness?

I didn’t want to illustrate kindness as one big heroic gesture. For me, it usually looks much smaller than that.

Helping someone, sharing something, caring for another person, making time for someone: little actions that are easy to overlook but can completely change how a day feels.

Those small moments became the starting point for each scene in the illustration.

Building the doodle

I built the doodle as a collection of small scenes, each showing a different kind of everyday kindness.

The tricky part was making all those little stories feel connected while still keeping the Google letters readable and giving each moment enough space.

Early sketch of figures wearing the Google letters as they run and jump — Letters worn by the characters themselves.

Sketch of the Google lettering with the earth and flowers replacing a letter — A planet growing out of the second letter.

Sketch of a heart, a smiling cloud and a rainbow built into the lettering — A softer, sweeter route.

Line drawing of two people holding each other across the Google lettering — Two people holding on to each other.

Line work of the final doodle, six panels of everyday kindness forming the word Google — The route I kept, drawn out panel by panel.

Soft colour blocking test across the six panels of the doodle — First colour pass, keeping the letters readable.

The submission

I sent the finished concept to Google Doodles. It wasn’t selected, but I’m still really glad I made it. It gave me an excuse to create something for a format I’d admired for years, and to make an illustration around an idea that genuinely matters to me.